Sim Kaart — About

About me

Shortly after dropping out of art school back in 2012, I started an indie publication called Voortuin Magazine. We released over 30 issues, never recouping our efforts financially, but sure having fun every stretch of the way. It was my true ‘design, business and marketing 101’.

I became more skilled in designing the visual aspects of the magazine, but soon noticed we lacked something pretty essential: readers. All of the sudden I had to ask myself questions like: Who cares about our magazine? Why do they care? Where can we find these people?

While I initially struggled to answer these questions (it’s hard), I did get used to asking them. As I started freelancing as a graphic designer, I learned that more projects had this issue of being unknown and unseen, not knowing where and how to get noticed.

This is when my passion for making ‘cool stuff’ started to merge with my drive to make things that work. A project should have a realistic scope; it should make sense to the people that interact with it; and it should be able to intrinsically radiate its value (people just want it as soon as they know what it is).

Nowadays, I really love creating stuff that people can hold in their hands, albeit through their devices. I love for people to be able to interact with it, play with it, get feelings from it, and perhaps even fall in love with it.

Having experienced a lot of mediocrity — and a tiny bit of success — I know how hard it is to make something people actually like, and I know how good it feels when they actually do.

Recognition

In 2016, Stack magazines handed us an award for best art direction for our 29th issue. In 2020 I started collaborating on my first game, Secret Shuffle, which won two Dutch Game Awards. And in 2024, the second game I collaborated on (Gladiator Manager) reached more than 1 million downloads.

Collaborations

If you’re a creator and like my style: shoot me a message. I’d love to see what you’re working on. It can be big or small, as long as you have some kind of audience or track record that helps kickstart the project. Let's connect and see what happens!

About me

Recognition

Collaborations

Selection of clients and partners